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DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS" [message #116250] Mon, 21 May 2012 12:25 Go to next message
ulticritic
Messages: 8204
Registered: April 2009
Senior Member
I was just checking out the usau website and they are featuring a
write up about the us open and the schedule of seminars by the various
speakers and ran accross this presentation about MARKETING ULTIMATE
and they use the catch phrase "breaking out ....or selling out".

so, 1st, why does it have to be an "either or" scenerio? 2nd, are
they implying that "selling out" is a bad thing, and 3rd, i think thy
left out the strategy that usau has traditionally used with the
marketing of ultimate......which is "pussing out".

THEN they make reference to the crowded landscape of sports
entertainment and ask (rhetorically i presume) how ultimate can get
the type of recognition the players crave. I GUESS THESE PEOPLE ARE
COMPLETELY UNAWARE OF THE AUDL???? seriously though, i wonder if
these "expert" speakers will bring up the efforts of the audl. my
hunch is that they will evoke their cognative disonance.

did i mention that one of the expert speakers represents the sport of
SWIMMING???????????? I mean, seriously......SWIMMING???? Is that
really the sport peolple would like to see ultimate follow in the
footsteps of???

and here are the "bullet point" topics that will be included in this
discussion:

- ARE WE READY FOR PRIME TIME?
- CORPRATE SUPPORT: GOOD FOR GROWTH OR SELLING OUT?
- TV EXPOSURE: WHAT ARE THE NEEDS AND EXPECTATIONS
- SPONSORS: WHAT THEY WANT AND WHAT THEY DONT WANT

and here is how i would reply to those "points" in order:

- the audl is ready......usau ISNT
- as per corprate sponsorship.......if ya have to wonder if its a good
thing or not YOU AINT READY (for prime time)
- TV, needs: refs, dancin girls, all other standard bells and
whistles. expectations: keeping them very very low if you cant
supply whats "needed"
- sponsors......what they want: A SPORT THATS WILLING TO SELL
OUT!!!!! what they dont want: a sport that cant coform to the most
basic of standards (like having refs)

boy do i wish i could be at this seminar ( and the one tom crawford is
speaking at too.....AS WELL AS THE ONE WITH ALL THE BOD MEMBERS ) just
so i could mock the fuck out of em.

i wonder if they will tape these and show them on the web site?
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116253 is a reply to message #116250] Mon, 21 May 2012 13:24 Go to previous messageGo to next message
Baer
Messages: 387
Registered: September 2008
Senior Member
ulticritic wrote on Mon, 21 May 2012 14:25
did i mention that one of the expert speakers represents the sport of
SWIMMING???????????? I mean, seriously......SWIMMING???? Is that
really the sport peolple would like to see ultimate follow in the
footsteps of???


Actually, that's quite fitting. They've been treading water for years.
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116260 is a reply to message #116253] Mon, 21 May 2012 15:00 Go to previous messageGo to next message
briantboat
Messages: 61
Registered: October 2010
Member
Wow, just checked out the bios of the two presenters for that session. I would say that is about as "expert" as you could get on a topic like that. Kudos to USAU for getting guys like that to speak. Swimming, Let's see: 300,000 members and most of them kids. Olympic Sport. Their top athletes are household names to the casual spots fan. I would say that is exactly the model USAU wants to follow... or at least should.

USAU isn't ready for prime time, but the AUDL is, lol? How is it that USAU has its events broadcast by a major network (in primetime) and AUDL charges for online viewership? I think what you meant to say is: The AUDL is ready, USAU has been for a decade." Last I checked, USAU has also been bringing in sponsorship dollars. Not sure about the AUDL. If they have, I haven't heard of anything. Facts can be fun.
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116263 is a reply to message #116260] Mon, 21 May 2012 15:26 Go to previous messageGo to next message
ulticritic
Messages: 8204
Registered: April 2009
Senior Member
On May 21, 6:05 pm, Brian <timko...@gmail.com> wrote:.

> Wow, just checked out the bios of the two presenters for
> that session. I would say that is about as "expert" as you
> could get on a topic like that.

more so than a football, baskeyball, soccer or even lax
representative?
------------------------------------------


Kudos to USAU for getting
> guys like that to speak.

getting???? you say that as if he is doing it for free. would anyone
else out their like to know what the budget for this event looks
like?. i'm sure all the bod members will be there on our (members)
dime
----------------------------------


Swimming, Let's see: 300,000
> members and most of them kids. Olympic Sport.

this seminare is about marketing the spsport though, being ready for
prime time, corprate sponsorship, selling out......and that kinda
stuff. maybe they should have josh moore as a key note speaker
--------------------------------------


Their top
> athletes are household names to the casual spots fan.


dont ya mean "household NAME"????? I mean, theres mike phelps and who
else?
--------------------------------------------------


I
> would say that is exactly the model USAU wants to follow...
> or at least should.

as someone that would publicly defend usau, i can see that
---------------------------------------
>
> USAU isn't ready for prime time, but the AUDL is, lol?

why is that funny. isnt the audl product far superior??
-----------------------------------------------------


How
> is it that USAU has its events broadcast by a major network
> (in primetime) and AUDL charges for online viewership?

because usau used membership dues to pay cbs to broadcast that (even
though it wasnt live and was on one of their obscure sister stations.
------------------------------------------------


I
> think what you meant to say is: The AUDL is ready, USAU has
> been for a decade."

now THATS somthing thats worthy of laughing out loud at. the usau
version of ultimate is archaic compared to audls'
--------------------------------------------------



Last I checked, USAU has also been
> bringing in sponsorship dollars.

from who and for what specifically. not to showcase the sport at its
highest level, thats for sure


Not sure about the AUDL. If
> they have, I haven't heard of anything. Facts can be fun.
> --
> Posted fromhttp://www.rsdnospam.com

..
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116264 is a reply to message #116253] Mon, 21 May 2012 15:29 Go to previous messageGo to next message
ulticritic
Messages: 8204
Registered: April 2009
Senior Member
On May 21, 4:25 pm, Baer <collin.b...@yahoo.com> wrote:
> ulticritic wrote on Mon, 21 May 2012 14:25.

>
> > did i mention that one of the expert speakers represents
> > the sport of
> > SWIMMING????????????  I mean,
> > seriously......SWIMMING????  Is that
> > really the sport peolple would like to see ultimate
> > follow in the
> > footsteps of???
>
> Actually, that's quite fitting. They've been treading water
> for years.

baer, thats the funnyest most classic usau zing i can recall you ever
writing. i'm loling so hard my sides hurt
> --
> Posted fromhttp://www.rsdnospam.com
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116270 is a reply to message #116260] Mon, 21 May 2012 17:20 Go to previous messageGo to next message
Reggie Fanelli
Messages: 1958
Registered: September 2011
Senior Member
> USAU isn't ready for prime time, but the AUDL is, lol? How
> is it that USAU has its events broadcast by a major network
> (in primetime) and AUDL charges for online viewership? I
> think what you meant to say is: The AUDL is ready, USAU has
> been for a decade." Last I checked, USAU has also been
> bringing in sponsorship dollars. Not sure about the AUDL. If
> they have, I haven't heard of anything. Facts can be fun.
~~~~~~~~

--you've got a whacked idea of 'ready for prime time'

buying air time on...whatever channel that is...doesn't make the
product and presentation.....primetime.
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116272 is a reply to message #116263] Mon, 21 May 2012 17:39 Go to previous messageGo to next message
briantboat
Messages: 61
Registered: October 2010
Member
ulticritic wrote on Mon, 21 May 2012 15:26
On May 21, 6:05 pm, Brian <timko...@gmail.com[/email]> wrote:.

> Wow, just checked out the bios of the two presenters for
> that session. I would say that is about as "expert" as you
> could get on a topic like that.

more so than a football, baskeyball, soccer or even lax
representative?
------------------------------------------

The presentation is on marketing and the business side of the sport. You have presenters with direct experience with major networks (NBC, ESPN), brands (Coca-Cola)and the biggest sport in the world (NFL) and the most valuable sports brand in existence (Olympics). Hard to see how you could go wrong with those guys.


Kudos to USAU for getting
> guys like that to speak.

getting???? you say that as if he is doing it for free. would anyone
else out their like to know what the budget for this event looks
like?. i'm sure all the bod members will be there on our (members)
dime

How much are the speakers being paid? Just curious. Of course the BoD should be there. Is there a legitimate reason an organization's board of directors SHOULDN'T go to a major tournament and convention hosted by the organization they represent and interact with their constituents? And they should pay there own way, lol?
----------------------------------


Swimming, Let's see: 300,000
> members and most of them kids. Olympic Sport.

this seminare is about marketing the spsport though, being ready for
prime time, corprate sponsorship, selling out......and that kinda
stuff. maybe they should have josh moore as a key note speaker
--------------------------------------
Yeah you're right. Guys who worked for the Olympic Committee, Coca Cola, NBC, ESPN and represented NFL quarterbacks probably don't know nearly as much about marketing and sponsorship as the AUDL guy. My bad.

Their top
> athletes are household names to the casual spots fan.


dont ya mean "household NAME"????? I mean, theres mike phelps and who
else?
--------------------------------------------------


I
> would say that is exactly the model USAU wants to follow...
> or at least should.

as someone that would publicly defend usau, i can see that
---------------------------------------
>
> USAU isn't ready for prime time, but the AUDL is, lol?

why is that funny. isnt the audl product far superior??
-----------------------------------------------------
It's funny because you said that USAU isn't ready for something it's been doing for 10 years. And that the AUDL is ready for something it's never done. It's what you'd call, ironic. Usually far superior things are the ones with more exposure, participation, etc.



How
> is it that USAU has its events broadcast by a major network
> (in primetime) and AUDL charges for online viewership?

because usau used membership dues to pay cbs to broadcast that (even
though it wasnt live and was on one of their obscure sister stations.
------------------------------------------------

I don't know that they specifically earmark membership dues for television coverage. USAU generates revenue from several other sources, so how certain are you that any dollars spent on broadcasting its events come from a pool of membership dues? If you consider a channel that is in 100 million homes obscure. You have a weird definition of obscure. Hey, that's 100 million more homes than the AUDL is in.


I
> think what you meant to say is: The AUDL is ready, USAU has
> been for a decade."

now THATS somthing thats worthy of laughing out loud at. the usau
version of ultimate is archaic compared to audls'
--------------------------------------------------
Weird how television and sponsors are attracted to the archaic version. Weird.



Last I checked, USAU has also been
> bringing in sponsorship dollars.

from who and for what specifically. not to showcase the sport at its
highest level, thats for sure.

Sponsors have been published on their website, I'm not going to look them up for you. Do some research yourself if you really want to know.


Not sure about the AUDL. If
> they have, I haven't heard of anything. Facts can be fun.
> --
> Posted fromhttp://www.rsdnospam.com

..

Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116284 is a reply to message #116272] Tue, 22 May 2012 05:31 Go to previous messageGo to next message
ulticritic
Messages: 8204
Registered: April 2009
Senior Member
On May 21, 8:40 pm, Brian <timko...@gmail.com> wrote:
> > --------------------------------------
> > Yeah you're right. Guys who worked for the Olympic
> > Committee, Coca Cola, NBC, ESPN and represented NFL
> > quarterbacks probably don't know nearly as much about
> > marketing and sponsorship as the AUDL guy. My bad.

well, i bet if they saw or knew about the audl model of ultimate that
even they would side with the audl version of the sport and the
strategy they are using over the usau version/model
---------------------------------------------
>
> > > USAU isn't ready for prime time, but the AUDL is,
> > > lol?
>
> > why is that funny.  isnt the audl product far
> > superior??

> > It's funny because you said that USAU isn't ready for
> > something it's been doing for 10 years.

how do you equate being on some obscure sister station of cbs that
most people cant even get in their cable package thats TAPED (as
opposed to live) as being "PRIME TIME"
---------------------------------------------



And that the AUDL
> > is ready for something it's never done.

thats simple, because they have a modern version of the sport that
conforms to the sports entertainment standards.
----------------------------------------------



It's what you'd
> > call, ironic. Usually far superior things are the ones
> > with more exposure, participation, etc.


usually.......there are always exceptions though. its also "usual"
that the governing body of a sport leads the way in research and
development of rule enforcement and game management tecniques,
so...............
---------------------------------------------------
>
> >  How
> > > is it that USAU has its events broadcast by a major
> > > network
> > > (in primetime) and AUDL charges for online
> > > viewership?
>
> > because usau used membership dues to pay cbs to
> > broadcast that (even
> > though it wasnt live and was on one of their obscure
> > sister stations.

>
> > I don't know that they specifically earmark membership
> > dues for television coverage.

noone does.......because they wont tell the membership wher that money
comes from or how much is spent.

how is it that you think those broadcasts were "prime time" though?
and if they WERE prime time why would usau be hosting a seminar in
which one of the topic questions was "ARE WE READY FOR PRIMETIME"?
----------------------------------------------------



USAU generates revenue from
> > several other sources, so how certain are you that any
> > dollars spent on broadcasting its events come from a pool
> > of membership dues?


are you suggesting that money might be coming from "corprate
sponsorship" dollars? and, if so, wouldnt that be "selling out"?
---------------------------------------------


If you consider a channel that is in
> > 100 million homes obscure. You have a weird definition of
> > obscure. Hey, that's 100 million more homes than the AUDL
> > is in.

you sure that specific station is in 100 million homes? i know that
cbs channel is up in the 600's on my dtv package.......and i also know
that a lot of people have to go to a bar just to watch it. seems
pretty obscure to me. also, give the audl some time and i'm sure they
will leave usau in the dust with tv presentations.......just as they
seem to be doing with espn top 10 clips
----------------------------------------------------
> > > Weird how television and sponsors are attracted to the
> > archaic version. Weird.

but they arent
-------------------------------
>
> > >
> > Sponsors have been published on their website, I'm not
> > going to look them up for you. Do some research yourself
> > if you really want to know.

i dont......cause i know who usaus' biggest sponsor is.......its thei
membership
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116286 is a reply to message #116284] Tue, 22 May 2012 07:05 Go to previous messageGo to next message
Ryan Thompson
Messages: 364
Registered: September 2008
Senior Member
I was also skeptical, but this 2011 piece says CBS Sports Network
(formerly CBS College Sports and CSTV) is available to 95 million
homes: http://brandedcontent.adage.com/cableguide2011/network.php?i d=6

And on the left it says 42 million subscribers, so 42 million chose it
out of 95 million to whom it was available.

And that ad blurb even mentions ultimate way down at the bottom.
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116288 is a reply to message #116286] Tue, 22 May 2012 07:28 Go to previous messageGo to next message
ulticritic
Messages: 8204
Registered: April 2009
Senior Member
On May 22, 10:05 am, Ryan Thompson <ryan3thomp...@gmail.com> wrote:.

> I was also skeptical, but this 2011 piece says CBS Sports Network
> (formerly CBS College Sports and CSTV) is available to 95 million
> homes:http://brandedcontent.adage.com/cableguide2011/network .php?id=6
>
> And on the left it says 42 million subscribers, so 42 million chose it
> out of 95 million to whom it was available.
>
> And that ad blurb even mentions ultimate way down at the bottom.

and regardless of how many people its "available" to the real question
is "how many people bother tuning into it". i mean when your channel
is up in the 600's its not like, when channel surfing, one is even
likely to bypass that channel prior to getting stuck on some random
reality show like "lizard lick towing" on a station like true tv thats
in the 200's.

the point is that usau has never gotten its product on "prime time"
AND is far less ready for it than their new rival the audl. any one
thay thinks otherwise is either a willfully ignorant usau loyalist or
just has their head up their ass.........or both.

and, seriously, untill usau can get their comp reported on in the
sports page section of the local news papers where their comp is held
they are nowhere near ready for prime time. i dont know if audl comp
has reached that level yet bu i guarantee they will long before usau
does.
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116302 is a reply to message #116284] Tue, 22 May 2012 11:29 Go to previous messageGo to next message
briantboat
Messages: 61
Registered: October 2010
Member
ulticritic wrote on Tue, 22 May 2012 05:31
On May 21, 8:40 pm, Brian <timko...@gmail.com[/email]> wrote:
> > --------------------------------------
> > Yeah you're right. Guys who worked for the Olympic
> > Committee, Coca Cola, NBC, ESPN and represented NFL
> > quarterbacks probably don't know nearly as much about
> > marketing and sponsorship as the AUDL guy. My bad.

well, i bet if they saw or knew about the audl model of ultimate that
even they would side with the audl version of the sport and the
strategy they are using over the usau version/model
---------------------------------------------
>
> > > USAU isn't ready for prime time, but the AUDL is,
> > > lol?
>
> > why is that funny.  isnt the audl product far
> > superior??

> > It's funny because you said that USAU isn't ready for
> > something it's been doing for 10 years.

how do you equate being on some obscure sister station of cbs that
most people cant even get in their cable package thats TAPED (as
opposed to live) as being "PRIME TIME"
---------------------------------------------

Because it airs in Prime Time.



And that the AUDL
> > is ready for something it's never done.

thats simple, because they have a modern version of the sport that
conforms to the sports entertainment standards.
----------------------------------------------



It's what you'd
> > call, ironic. Usually far superior things are the ones
> > with more exposure, participation, etc.


usually.......there are always exceptions though. its also "usual"
that the governing body of a sport leads the way in research and
development of rule enforcement and game management tecniques,
so...............
---------------------------------------------------
>
> >  How
> > > is it that USAU has its events broadcast by a major
> > > network
> > > (in primetime) and AUDL charges for online
> > > viewership?
>
> > because usau used membership dues to pay cbs to
> > broadcast that (even
> > though it wasnt live and was on one of their obscure
> > sister stations.

>
> > I don't know that they specifically earmark membership
> > dues for television coverage.

noone does.......because they wont tell the membership wher that money
comes from or how much is spent.

As a 501 (c)3, they publish financial statements which are easily viewable by the public. Those don't show that information?

how is it that you think those broadcasts were "prime time" though?
and if they WERE prime time why would usau be hosting a seminar in
which one of the topic questions was "ARE WE READY FOR PRIMETIME"?
----------------------------------------------------
I think the use of the word PRIMETIME in the presentation title is more of a general description. It's not really meant to say "Are we ready for a 7-10pm ET time slot." You're taking the title of the presentation way too literal.



USAU generates revenue from
> > several other sources, so how certain are you that any
> > dollars spent on broadcasting its events come from a pool
> > of membership dues?


are you suggesting that money might be coming from "corprate
sponsorship" dollars? and, if so, wouldnt that be "selling out"?
---------------------------------------------
No, that is not selling out by my definition.

If you consider a channel that is in
> > 100 million homes obscure. You have a weird definition of
> > obscure. Hey, that's 100 million more homes than the AUDL
> > is in.

you sure that specific station is in 100 million homes? i know that
cbs channel is up in the 600's on my dtv package.......and i also know
that a lot of people have to go to a bar just to watch it. seems
pretty obscure to me. also, give the audl some time and i'm sure they
will leave usau in the dust with tv presentations.......just as they
seem to be doing with espn top 10 clips
----------------------------------------------------
Yes, lots of people have to go to a bar to watch it. I said it's in 100 million homes. There are 300 million people in this country, so a large percentage would have to go to a bar to watch it. That doesn't take away from my initial statement that it's in 100 million homes, which is a lot!

> > > Weird how television and sponsors are attracted to the
> > archaic version. Weird.

but they arent
-------------------------------
Obviously they are.
>
> > >
> > Sponsors have been published on their website, I'm not
> > going to look them up for you. Do some research yourself
> > if you really want to know.

i dont......cause i know who usaus' biggest sponsor is.......its thei
membership


?
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116306 is a reply to message #116272] Tue, 22 May 2012 11:58 Go to previous messageGo to next message
Reggie Fanelli
Messages: 1958
Registered: September 2011
Senior Member
On May 21, 8:40 pm, Brian <timko...@gmail.com> wrote:

~~~~~~

---brian, why do you keep posting the ulticritics replies?
i see that at the bottom of the second...you at least added a '?'.....
what gives?
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116310 is a reply to message #116302] Tue, 22 May 2012 13:02 Go to previous messageGo to next message
ulticritic
Messages: 8204
Registered: April 2009
Senior Member
On May 22, 2:30 pm, Brian <timko...@gmail.com> wrote:.
>
> > how do you equate being on some obscure sister station
> > of cbs that
> > most people cant even get in their cable package thats
> > TAPED (as
> > opposed to live) as being "PRIME TIME"

>
> > Because it airs in Prime Time.

i dont remember what time those games were aired but your kidding
yourself if you really consider it to be "prime time" for that
reason. and, like i said, if usau ultimate has already achieved
"prime time" status then why is the qestion "are we ready for
primetime?" a topic at this marketing seminar?
--------------------------------------------------------

> > I think the use of the word PRIMETIME in the
> > presentation title is more of a general description.

that means what?
-------------------------------------



It's
> > not really meant to say "Are we ready for a 7-10pm ET time
> > slot." You're taking the title of the presentation way too
> > literal.

maybe its you that isnt taking it literal enough. to me "prime time"
would have to include being a live presentation (when it comes to ANY
sports event) and also being on a more reputable network........aside
from "being aired in prime time" i mean, just think about all the
lame "filler" type of programing that air on obscure networks that are
taped and come on at random times. are all those shows "prime time" to
you too?
------------------------------------------------------------ --------
>
> > are you suggesting that money might be coming from
> > "corprate
> > sponsorship" dollars?  and, if so, wouldnt that be
> > "selling out"?

> > No, that is not selling out by my definition.

it sure seems to be what usau is implying, dont ya think. i mean, why
are they making a distinction between "breaking through" and "selling
out"?
------------------------------------------------------------ -
>
> > you sure that specific station is in 100 million homes?
> > i know that
> > cbs channel is up in the 600's on my dtv
> > package.......and i also know
> > that a lot of people have to go to a bar just to watch
> > it.  seems
> > pretty obscure to me.

> > Yes, lots of people have to go to a bar to watch it. I
> > said it's in 100 million homes. There are 300 million
> > people in this country, so a large percentage would have
> > to go to a bar to watch it.

but arent shows that have "prime time" status shown on networks that
the majoity of people would already have on their cable/satilite
packages.......AND be networks that they regularly watch?
--------------------------------------------


That doesn't take away from my
> > initial statement that it's in 100 million homes, which is
> > a lot!

saying its a lot dosent make it prime time
--------------------------------------------------
>
> > > > > Weird how television and sponsors are
> > > > > attracted to the
> > > > archaic version. Weird.
>
> > but they arent

> > Obviously they are.

i'd say that the only thing that is obvious is that they ARENT. if
they were then usau wouldnt have to use membership dues to air
it......AND youde see the better and more talented club series
competition getting sponsorship and being featured on tv
too...........but ya dont, do ya there jerky?.
-------------------------------------------
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116317 is a reply to message #116250] Tue, 22 May 2012 14:27 Go to previous messageGo to next message
thefan
Messages: 1059
Registered: September 2008
Senior Member
Quote:
and, seriously, untill usau can get their comp reported on in the
sports page section of the local news papers where their comp is held
they are nowhere near ready for prime time. i dont know if audl comp
has reached that level yet bu i guarantee they will long before usau
does.


can some people in AUDL markets go get the Monday paper out of the recycle bin and answer that one? of course as mentioned before, the feeling of legitimacy given to ultimate by the AUDL is something the current USAU structure can't match. sure, Heavyweights, or Chesapeake, or any tournament could get their stats mentioned in the sports page, but then the next weekend (or 2-3 weekends later) the tournament is somewhere else. there's no feeling of a home team, a home stadium the way the AUDL has set it up.

i got to side with toad here. prime time to me would mean a live action game being broadcast on tv on a channel that lots of people have in time slots that are not filler.

the cbs channel is an optional channel that is "available" in lots of homes. it's a good start, but not prime time.

most of the shows i have seen have been hugely edited to speed up the pace of the action. a nice way to showcase the sport and it's possibilities, but even the CBS guy that was there said that the game structure needed to change to make it "live action" ready.

and the whole USAU thing on sponsorship is weird to me? "good for growth or selling out?" or however they worded it. i think that says a lot about the mentality of the USAU, or it's members, or the target audience or something by putting it as an either or.

toad is onto something with the swimming thing too. a sport that we really only care about once every 4 years. that kids do in the summer then forget about for 9 months (majority of). and an individual sport that most people only know one individual from. it doesn't seem like the best match for ultimate to follow, not to say the USAU wouldn't learn from someone who was a honcho at marketing that sport.
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116323 is a reply to message #116317] Tue, 22 May 2012 18:45 Go to previous messageGo to next message
betsy
Messages: 5
Registered: May 2011
Junior Member
The CBS channel is available in around 95 million homes and "chosen" in about half of those, but there is only one reason for that. It is a part of the sports package on DirecTV. If it weren't included, there is no way people would pay for it. It comes with such other illustrious channels as Fox Sports Bay Area, which is available in Philadelphia, also as a part of the sports package. Really, people typically buy that package to watch European soccer or something like the YES network if they live outside of New york.

Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116378 is a reply to message #116317] Tue, 22 May 2012 18:07 Go to previous messageGo to next message
Reggie Fanelli
Messages: 1958
Registered: September 2011
Senior Member
 and an individual sport that most people
> only know one individual from.
~~~~~~

---FUCK YEAH MARK SPITZ!
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116386 is a reply to message #116317] Wed, 23 May 2012 05:57 Go to previous messageGo to next message
ulticritic
Messages: 8204
Registered: April 2009
Senior Member
On May 22, 5:30 pm, thefan <jimmyholtz...@yahoo.com> wrote:
>
> and the whole USAU thing on sponsorship is weird to me?

yes....VERY WIERD. its as if there is a line that cant be crossed for
the when it comes to making consessions for the sake of aquiring
sponsorship backing. now i guess i could see them rejecting having a
hard liquor or cigarette sponsor but i'm pretty sure that they see
having refs as a form of "selling out".......which is COMPLETELY
WIERD. just think, are all other sports that use refs "selling out"
their sports. and is the concept of "selling out" even a bad thing.
i mean, when a sporting event sells all the tickets made availiable
for sale they have "sold out", right. i've also herd that term used
when an athlete has gone "all out" on a play. so i dont get how or
why selling out is bad.

could a usau loyalist please clarify this
--------------------------------------------
> "good for growth or selling out?" or however they worded it.
>  i think that says a lot about the mentality of the USAU, or
> it's members, or the target audience or something by putting
> it as an either or.

word. its such a stupid mentality. maybe they cling to that
mentality so that they can keep their "us and them" (anti ref vs pro
ref) dynamic alive. and i'll always revert back to my "rec 101"
argument in that they, as administrators of the sport, shouldnt be
involved in the argument, take sides or have/push through an agenda to
begin with.........but rather should take a more neutral role and make
efforts to provide and facilitate a variety of options (of how the
sport should be ran/officiated) and THEN make decisions and
facilitations based on their findings. i mean it would be one thing if
it was obvious that 99% of the membership was anti ref like them (the
administration) but when its so overtly obvious that they/we ARENT
anti ref it really smacks of unjust and corupt misrepresentation.
------------------------------------------------------
>
> toad is onto something with the swimming thing too.  a sport
> that we really only care about once every 4 years.  that
> kids do in the summer then forget about for 9 months
> (majority of).  and an individual sport that most people
> only know one individual from.  it doesn't seem like the
> best match for ultimate to follow, not to say the USAU
> wouldn't learn from someone who was a honcho at marketing
> that sport.

i think baers coment on this was classically appropriate........but,
yea, i think its just another case in which usau attempts to keep the
notion of usau making stupid decisions as to how they go about
marketing the sport at bay. and again, it will be very interesting if
these speakers or a bold audience member broaches the subject of the
audl and how their model of marketing ultimate is exhibit A of their
whole discussion. i just wish i could be there to call these mf's out
on their bullshit.

maybe baer will be there to call em out. i'm pretty sure he lives in
colorado. whats up baer, you gonna be there to represent??
> --
> Posted fromhttp://www.rsdnospam.com
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116401 is a reply to message #116386] Thu, 24 May 2012 03:45 Go to previous messageGo to next message
Baer
Messages: 387
Registered: September 2008
Senior Member
ulticritic wrote on Wed, 23 May 2012 07:57

maybe baer will be there to call em out. i'm pretty sure he lives in
colorado. whats up baer, you gonna be there to represent??
> --

No, I left Colorado five years ago, I'm in Nebraska.

Even if I was there, the $100 or $160 price tag might be a bit steep for this sort of thing.

As to the Swimming subject, I can see why the marketing guy for USA an Olympic sport might have some interesting insight to share, and I respect the fact that USAU was able to recruit someone with some real world experience for the Board of Directors, but beyond that, what the fan said is true.

Marketing for an individual, indoor event, which is not really geared for spectators and only gets mainstream press once every four years is a wide world of difference between an outdoor team sport. Maybe compared to the UPA's/USAU's previous efforts at marketing the sport, the Swimming guy is an "expert," but that is only because the sport has never been properly marketed at all.

That's not to say the Swimming guy's presentation would have no value; I would be interested in hearing what he has to say and would like to see how his field could apply to Ultimate, but I wouldn't pay to hear it.
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116404 is a reply to message #116401] Thu, 24 May 2012 05:09 Go to previous messageGo to next message
ulticritic
Messages: 8204
Registered: April 2009
Senior Member
On May 24, 6:50 am, Baer <collin.b...@yahoo.com> wrote:.

> ulticritic wrote on Wed, 23 May 2012 07:57
>
> > maybe baer will be there to call em out.  i'm pretty
> > sure he lives in
> > colorado.  whats up baer, you gonna be there to
> > represent??
> > > --
>
> No, I left Colorado five years ago, I'm in Nebraska.

my bust
-------------------------------------------
>
> Even if I was there, the $100 or $160 price tag might be a
> bit steep for this sort of thing.

uhmm, is that the cost of just getting into those seminars. i sure
hope they tape those seminars so the rest of the membership can see
what they are talking about......especially the ones put on by tom
crawford and the bod. thinkk they will?
-------------------------------------------------
>
> As to the Swimming subject, I can see why the marketing guy
> for USA an Olympic sport might have some interesting insight
> to share,

more than someone that markets a sport thats more like
ultimate.......like soccer or lax?
---------------------------------------------------

and I respect the fact that USAU was able to
> recruit someone with some real world experience for the
> Board of Directors, but beyond that, what the fan said is
> true.

hey, dont sell youself short......that "treading water" comment was
classic
-----------------------------------------------------
>
> Marketing for an individual, indoor event, which is not
> really geared for spectators and only gets mainstream press
> once every four years is a wide world of difference between
> an outdoor team sport. Maybe compared to the UPA's/USAU's
> previous efforts at marketing the sport, the Swimming guy is
> an "expert," but that is only because the sport has never
> been properly marketed at all.

and i'd imagine one of the FIRST responses/suggestions that a soccer
or lax marketing expert might put out there would be the obvious need
for rfes.......where as a swimming person wouldnt likley challenge
ultimates quirky self officiated dynamic......and maybe even advocate
it as a marketing edge
------------------------------------------------
>
> That's not to say the Swimming guy's presentation would have
> no value; I would be interested in hearing what he has to
> say and would like to see how his field could apply to
> Ultimate, but I wouldn't pay to hear it.

what i would want to hear would be his response to the audls efforts
of tackling the very same issues that they are posing........and doing
it quitesuccesfully at that (what with the tremendous exposure thryve
gotten from being featured on espn half way through their first season
as the whole sport has in the last 40 years).

and two key points to the marketing strategy of the audl are
1- refs
2- single game format

so what are the chances they will bring up either of these two
dynamics much less the audl at all?
> --
> Posted fromhttp://www.rsdnospam.com
Re: DOES ANYONE ELSE FIND IT HUMOROUS THAT USAU ADMINISTRATORS THINK OF THEMSELVES AS "EXPERTS& [message #116408 is a reply to message #116404] Thu, 24 May 2012 05:33 Go to previous message
Baer
Messages: 387
Registered: September 2008
Senior Member
ulticritic wrote on Thu, 24 May 2012 07:09
uhmm, is that the cost of just getting into those seminars. i sure
hope they tape those seminars so the rest of the membership can see
what they are talking about......especially the ones put on by tom
crawford and the bod. thinkk they will?

I very highly doubt it. I bet the most we see out of this would be someone's blog recap, or maybe a Skyd article.

Quote:

more than someone that markets a sport thats more like
ultimate.......like soccer or lax?

Those sports would be way way way more applicable and relevant. If USAU could ever get an exec or high level marketing person from one of those sports to speak toward Ultimate, it would be worth listening to for sure.

Quote:
and two key points to the marketing strategy of the audl are
1- refs
2- single game format

so what are the chances they will bring up either of these two
dynamics much less the audl at all?

I'd be very surprised if they brought it up at all, and I'd expect them to downplay any such discussion.
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